They can move to any country they would like, they can access their collectors without the gallery system, and so on.” MOCA’s grand vision “They all began to recognize that they just have so much more freedom when they live in crypto. Shivani also points out, however, that the artists with whom MOCA works – about 2,000 of them -, have already realized that decentralization is indeed a better system. Because then I think I’m going to be freer,” she says. “Even though we live online, we still have to buy food or water, right? So when there is a day when I can buy food with Bitcoin, I welcome it. Shivani, however, realizes that we are a while away from a real socio-economic shift. MOCA believes that NFTs are the first step towards people understanding this imminent paradigm shift. “So what happens if you have a whole new system where there is no authority doing this? That is what happens when each of us decides that we can trust one another to create an economy that is based on our interactions. “The incentives that we have today are driven by powerful hedge funds, powerful governments, and people who will do what it takes to control money,” explains Shivani. Through crypto art, the MOCA team wants to make people realize how life-changing decentralization can be and how it can truly be a force for change. In addition to artistic and technological aspects, MOCA’s vision is also sociopolitical. “Empty House” by (SoulineArt).Ĭollection: MOCA’s Genesis Gallery Using art to create a new socio-economic paradigm Now what shape that took, we didn’t predict at all.” What the team recognised, however, is the need for an institution that cared about exhibiting artwork, rather than just buying and selling it. “So we started to realize there’s like an art movement here. And you then have to step into the mindset of, what is the human being behind this work? Where are they? What are they experiencing?” says Shivani. “How do I talk about this art in a way that’s not about profit? In order to really value art, you kind of have to remove the buying and selling part of it.
However, at that point, no one thought about the philosophical aspect of crypto art. Then the emerging MOCA team realized that the emerging crypto art scene was giving birth to truly unique art. This served as a personal point of enlightenment for Shivani, who has always seen visual art as an “elitist, gated thing in private collections with a kind of top-down decision-making about what is good art”. Together they began to understand the potential for a whole redefinition of visual art. MOCA emerged after Shivani met co-founder and director Colborn Bell. Rather, it is a global foundation, governance vehicle, and innovation laboratory that works to preserve and honour crypto art and its creators. Don’t be fooled, it’s not just another museum. MOCA is a metaverse museum that exists in virtual reality and exhibits across digital worlds. Quotes are condensed and edited for clarity. What transpired was an interesting discussion about crypto, art, and everything in between. To understand MOCA’s ethos and progressive vision for the future of crypto art, NFTevening sat down with MOCA’s managing director and curator Shivani Mitra. MOCA – the Museum of Crypto Art – is challenging the definition of what a museum is and means. At its core, MOCA seeks to resolve the questions of “what is art?” and “who decides?” through a multi-stakeholder, decentralized platform. Anyone who visits the MOCA website will immediately realize that the Museum of Crypto Art is trying to bring about a paradigm shift.
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